Focus Group Questionnaire Analysis

Question 1: 

All of my respondents gave answers that ranged from teenager to young adult. This is who my intended audience was when I started to plan the video. I am happy with these responses as it shows that I have successfully managed to target this age range. 

Question 2:
Here you can see the responses varied but a general consensus was reached with people who were feeling trapped or needed a way of escaping. This is good because when I first listened to the song, the lyrics conveyed the same sort of ideas to me and I feel that, through these responses, these ideas are conveyed through my video.

Question 3:
This question was important to me as when making my video I really wanted it to show what the lyrics were conveying. I took, what some people would call, quite a unique approach on the chorus, with the character being in a fairytale or dream like place considering the chorus consists mainly of the lyrics "so high". This could be taken quite literally to mean being physically high up off the ground or it could imply being intoxicated ('high') on illegal or legal subsentences. The responses to this question have helped me to know that there is a understanding of the visuals in the chorus and that they are representative of the lyrics.

Question 4:
These answers reiterate the effectiveness of the visuals in telling the story of the lyrics. The response which says "yes and a good use of intertextuality" is particularly helpful as by incorporating the fairytale/dreamworld scenes in the chorus I was also intentionally incorporating intertextuality and it is very beneficial to know that this hasn't gone unnoticed.

Question 5:

From the responses I can see that my focus group understood the themes of my music video. This is helpful because it lets me know that they are understanding what they are seeing and hearing.

Question 6:
This is the kind of responses that I was expecting for this stage of production. In my rough cut I had not yet put the night sky image into my green screen section but I had keyed out the back ground so that it was just black which is more true to what the final image will look like. I was also unable to take wider shots as I only had a small green screen, which I agree with the respondent, is a shame.

Question 7:
There are varying responses for this question but some of them are similar, i.e the woods, the beginning (which are also the black and white scenes). There are also comments about the transitions used and how they reflect the softness of the story which is beneficial to know as I was unsure of some of the transitions. There is also a comment about the fairy tale part of the video which gives me more confidence in my decision to take a more abstract approach to my video.

Question 8:
Once again, these are the kind of responses I expected at this stage of production. All of the suggestions are about the green screen scenes which were not completed in my first edit.

Question 9:
Im glad that 8/9 respondents noticed the colour change between the scenes as this is an important part of conveying how the character feels about her real life and the dream world.

Question 10:
Different aspects of Britishness were noticed in the responses which I'm very glad about as this is important in conveying my British artists.