On Jess' Biography on Facebook it states:
Jess Harwood- a 21 year old singer-songwriter from Blackpool. Writing and singing her own songs since her early teens, Jess is a self taught guitarist whose songs have already been played on Radio Lancashire, All FM and BBC Radio 6 to name but a few. Appealing to all ages, the catchy melodies in Jess’ songs live long in the memory and Jess’ abilities as a musician, songwriter and singer and will leave you wanting more…
This gives me the impression that Jess would be liked by people who are trying to teach them self how to play guitar, as they may see her as an inspiration, this would be quite a pocket sized audience . Jess has also been on Radio Lancashire and BBC Radio 6, which tells me that her music could have been herd and liked by a range of people and age groups especially as their website states 'there's not a lot that we won't play' and 'our shows explore a wide spectrum of music from all sorts of genres'
This idea of a wide audience is supported by BBC Radio 6' Twitter page that has 225,000 'followers' and 169,402 'likes' on Facebook. This is such a huge audience base that it is very difficult to narrow it down to one or two genres/artists that I should base my video off.
Jess also played at 'Parrot Fest' back in August. This is a festival in Blackpool specifically for local artists. It had sets from bands/artists such as:RyanCreganMusic -(pop)
Fade to White- (acoustic)
Sessions (indi rock, dance punk)
James Edgar
The Ebeneze
April Keen (acoustic)
Shiver
Again there were quite a few genres but acoustic and indi are more common. It was also free entry which is good for local bands as it brings them bigger audiences, who may not have been to the event if it was to cost them money.
Earlier this year Jess also played at a charity event in Blackpool called, Esmor's JCB Charity Fundraiser. This again would appeal to many different age groups and people of different classes, jobs and interests. These types of events are good for the artist as they allow you to reach bigger audiences and make you more well known. 
More recently Jess has played at the Deaf Institute in Manchester and at 'The ferret' in Preston. The deaf institute is located in the heart of the Manchester Metropolitan University Campus. This suggests that the audience for this location would be students and the genres of music could be a wide ranging. On The Ferret's Facebook page it states that it offers a range of gig nights each week covering most genres, with a capacity of 190+. Playing at a venue like this is good for a unsigned artist like Jess as many different people who have many different tastes in music may hear her and decide they like her and therefore she will be reaching wider audiences.
On Facebook, there is an analysis for the number of people who have 'liked' Jess' Facebook Page. This Shows me that the city that is most involved in Jess' Facebook page is Blackpool, which isn't too surprising as this is the city where Jess originates from and where she has recently played a lot of gigs. It also tells me the age range of the people engaging in the page which is 18-24 year olds. This suggests to me that this age group may be my target audience for my video. Below you can also see that the 'total number of page likes' is at 651 which is a fairly big group of people for a unsigned artist. However, this is contrasted by currently only 20 people talking about her. This leads me to think that maybe some of the people who 'liked' the page may have lost interest or their music tastes may have changed and this might effect the number of survey responses I would receive if I was to post my survey onto this page.
On her Facebook page, Jess has liked a lot of other bands/artist. This could be because they give her inspiration or because she just likes to support them. Either way, this could effect the type of music/genre her audience listen to, especially as some of them, like Ellie Goulding, are already well known established artists.
Abi Redmond-Best - Acoustic
Rock and The Ravens - Alternative Rock
Sarah de Warren Music - Alternative
Cartoon Food- Original Material
Ellie Goulding - Indi pop
Rae Morris - Singer Song Writer
Sophie Morgan - Singer Song Writer
The Ello Official - Indi pop
Next I looked at the people who were commentating on Jess' Facebook statuses. I found that they had 'liked' artists such as Ellie Goulding, King Charles, Daughter, Two Door Cinema Club, Killswitch Engage, The 1975, Lorde, Sam Smith, Royal Blood, Embrace, Katy Perry, Bomb Bay Bicycle Club, Local Natives, Bastille, Jake Bugg and The Smiths. This is quite a wide range of musicians with a wide range of genres, for example: indi pop, alternative, folk-pop, indi, dance punk, grunge, acoustic, blues rock. This tells me that my target audience might range from quite a few genres, demographics and that there may not be a specific generic type of video that would fit for my artist.
From looking at the 'Bios' of Jess' Twitter followers it is clear to me that there is a range of people from business owners, to musicians to college students and more. This again suggests to me that there isn't one specific brand of video template that I should be looking at.
To conclude the target audience for my artist and music video has a range of people with different professions and music genres. The most common genres that I have found are acoustic, alternative, indi and pop. These are the genres I should look at for inspiration for my music video.
