Question 1 & 2:These first two questions were to just establish who was responding to my survey i.e were there more males or females and was there a more common age group. Out of the 15 people who answered my survey 13 were female and 2 were male. This could suggest that the audience I should target is females. However, it could also just be that the sample group isn't representative. The most prevalent age group was 15-19 year olds followed by ages 42, 50 and 54. This suggests that there is an opportunity to market towards older audiences but I would probably have greater success with youths.
I asked this question because I wanted to see if my chosen artists genre of music fitted in with what was current in the music industry today. I also made it a multiple answer question so the answers weren't restricted. As you can see, Rock was the most popular genre at 80%, followed by Indi, Classical and Pop. This is useful as my artists genre is Indi pop so I feel like there would be a large audience to target and enables me to look at the type of conventions found in the music videos of this genre. It also allows me to attempt to target niche audience such has scremo, rap and RnB. I can do this by looking at videos from artists in those genres and seeing if i can incorporate themes or the style of the video into my production.
Question 4
This question was simply to gain an idea of the response my artists song would receive, without any accompanying visuals.
40% of respondents rated the song as a 7 on personal enjoyment. 8 (20%) and 6 (15%) were the next highest. This indicates that there is room to improve the ratings and this might be achieved through the use of my music video which would provide visuals through a narrative, enhancing some consumers experiences.
Question 5
The highest response here was a narrative video. This is useful to know as I plan to create a narrative based video and the results reassure me in my decision to pursue this type of project, by knowing it has a higher chance than the other options at being liked. It also supports my previous idea (question 4) that the enjoyment of the song may be enhanced for the consumers through the use of a narrative based video.
I asked this question because I thought it will be helpful to have a reference to videos that my audience thought were good because I can use them to influence my work and to look at themes/styles. What made that video their favourite? What camera shots are most commonly used in them? etc. No of the respondents answered with the same video which gives me a wider range of work to use in comparison with my video. Also, by providing the details of their favourite music videos I can use the ones that are specific to the niche genres (question 4) when thinking about how to attract audiences who don't typically interact with productions from my artists genre
Question 7
I asked question 7 for very similar reasons to question 6. However this question was open-ended and therefore allowed for elaboration which enables me to gain a deeper understanding of the respondents choices. This in- turn allows me to think about what would be the strong points of my artists song e.g lyrics, or does the track need to be sold to the audiences through the use of my video and if so leads me to think of ways in which it would be possible to link the lyrics to a video
I included these question so that I could get a better understanding of how popular music videos are in the current time and the demographics of my respondents. It also allows me to select my possible target group from respondents who watch videos more often than those who don't. The questions also allowed me to see what kind of people were responding to my survey and as we can see, the majority of them were students. This suggests a target audience for my video.
Across both pieces, this is a good body of research, which demonstrates an appropriate range of questions, understanding of the results and a good presentation.
ReplyDeleteHTI:
Comment on ideas you have had as a direct result of the survey
Explain who the actual target audience is (either in the audience profile) or in the survey results.
Apply in brief the key theories of audience (hypodermic/passive and pluralist/active - e.g. which of Maslow's needs will your audience members have fulfilled by your video?
The target audience is 14-24 year olds. However this doesn't necessarily mean that it can't be enjoyed by other age groups.
ReplyDeleteQuestion 5:
73% of my respondents preferred to watch narrative based videos. This may be because it gives them a boost of self-esteem or a feeling of achievement (from Maslow's Hierarchy of needs). The audience may feel that they can relate a lot easier to narrative based videos because it is easier for the needs to be achieved. I will try to create my video so that 'esteem' is achieved by the audience. I think I could do this by having the character in my video break free from the abusive environment that is conveyed (so far) through the lyrics. This also shows her confidence, achievement and respect that she may gain from others to recreate her life/story. These are all part of the 'esteem' section in the hierarchy of needs.
'Self actualization' could be achieved, in part, by having the character accepting the facts about her situation and solving the problem by breaking away from the environment she is in.
I feel that I could create my video in a way that some people just take it for what it is, for exactly what they see (pluralist) and others may let their imagination or real life experiences play a part in how they view/respond to the video (active).