This is a tour poster for the singer song writer Frank Turner. You are immediately drawn to the image in the centre top half of the poster. The image is in a tattoo design, which if you know of him, is significant to his life. It gives his existing fans a sort of satisfaction of knowing that they can recognise his work from a simple image.
The colour scheme of the poster is very neutral, I think he has done this in an attempt to attract more main stream audiences. Frank is typically known for punk rock and his opinionated political views. However, I think this poster is purposely using neutral colours in order to reach wider audiences.
The simplicity of the advertisement means that you could go to a Frank concert completely unaware of what he looks like. This could be an advantage for an artist such as Frank as he has many diverse songs that vary from punk rock to political to the more mainstream pop sort of songs.
The advertisement is very well organise with all of the information being central, the artists name is clearly bigger so that it is easy to read and shows his importance. The name of the band which accompanies him, 'The Sleeping Souls', has the next biggest text which lets the readers know that they are of less interest but because of their placement, just under the artists name, it shows that they are still important. A different colour is used to distinguish between the musicians and the album name. All three parts of this information is separated off from the rest of the poster which makes it more aesthetically pleasing for the consumers.
The font of the tour dates is a simple but neat font, which is easy to read and promotes the idea that booking a ticket will be easy. And if its easy then it won't be stressful which means you're more likely to have fun and have a good time. The difference in colours between the location and the dates also enhances the poster by alloying you to easily take in the information.
Through this poster I believe that people could achieve a few aspects of Maslow's Hierarchy of Needs. For example, the tattoo design could appeal to other members of society who also have tattoos and give them a sense of belonging and friendship. This image could also boost their self esteem, give them confidence and make them feel respected by others or give them respect of others (specifically the artist). This is because tattoos are negatively stereotyped in our society and have been for many years, but seeing this tattoo design on a poster for a prosperous artist could give them confidence to pursue their dreams and goals and not worry about their body image, especially if they have tattoos, when out and about. This negative labelling of tattoos could create a self-fulfilling prophecy but artists such as Frank prove this negative label wrong as he is becoming more and more successful and making something out of his life.
This links into the idea of Self actualisation and lack of prejudice, that you're likely to experience at a Frank concert.
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