Digi Paks

What are Digipaks?

"Digipaks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background." (http://musicians.about.com/od/ah/g/digipacksleeve.htm)

In 2007 Beyonce released her album 'Beyonce- Greatest Hits'. It included songs of her previous albums 'Dangerously In Love', 'B'Day' and 'I Am...Sasha Fierce'

The digipak included images of Beyonce and her previous albums. There is a image of Beyonce in tight leather clothing. This shows of her figure and subsequently promotes a sex appeal. Beyonce's confidence in her own image is something in it self that is a selling point to many women as they may aspire to be like her. There are also images behind the CD's that show off Beyonce's beauty and image.

The front cover of the digipak shows a extreme close up of her face which shows her importance and makes a very clear link between who she is and what she looks like. 

The whole album is quite glamorous (for the time it was released) and conveys power and importance which in-turn could link to Beyonce's nick names of "The Queen of Pop" and "The Queen of RnB".

Katy Perry released 'Teenage Dream' in 2010

The digipak strongly represents the music video for 'California Girls' with images taken from the video. The images are quite sexual and flirtatious which could be a selling point. Sweets and 'treats' are seen through out the digipak design, you can see here on the CD's the design of a lolly pop and a donut; you can also see in the top picture that there are cakes and a crown of cakes. These are things that are associated with fun and good times which could link to the less serious side of the lyrics. Also the sexualised image and the theme of sweets link to the title 'Teenage Dream' as they are themes that you might find teenagers being more interested in than perhaps adults.